Popular Trending

7 Reasons Why People Are No Longer Interested in Buying Anything from Victoria’s Secret

Everyone is familiar with the famous lingerie brand Victoria’s Secret. They’ve been massively successful for many years, but the tide seems to be changing, and the reasons why are pretty obvious once you start to look at how the company approaches its customers.

According to CNN Business, Victoria’s Secret hasn’t been doing all that well in the sales department. An analyst from Wall Street actually thinks that the company’s days are pretty much numbered, saying that time may be running out for L Brands, the retailer’s parent company, to fix it. There are a number of reasons why the company is losing customers, and they’ll have to do something fast if they don’t want to become irrelevant.

1) Victoria’s Secret is not keeping up with the times

Citigroup analyst Paul Lejuez actually downgraded L Brands’ (LB) shares from a “buy” to a “neutral” rating. He also lessened the price target from $35 a share to $27 and expressed concern that the company is too slow in trying to implement some meaningful changes to start appealing to a wider market. He added that cultural norms are shifting away from the company – this means that, if they don’t do something soon to appeal to everyone, they’re pretty much going to blink out of existence.

Victoria's Secret - Bad Yogi

Victoria’s Secret seems to be completely out of touch with what women want these days.
Image: Getty Images

The real problem seems to be the fact that Victoria’s Secret is really struggling to adapt to current times – when the #MeToo era started, many started to criticize the company’s advertising where models are posing in lingerie. The company hasn’t gone to any great lengths to change the way it does things, despite all of the criticism it received.

2) Women want underwear that’s comfortable instead of super fancy

Victoria’s Secret’s reliance on push-up bras also seems to be their downfall these days. Women rather prefer the custom-fitted bras from the company’s main competition – and we don’t blame them.

Victoria's Secret - Bad Yogi

These days, people often choose comfort over fancy, something the company doesn’t seem to be taking into account.
Image: Getty Images

A lot of people prefer comfort over anything else. Women now rather buy their favorite lingerie from brands like ThirdLove, Lively, and Aerie (which is owned by American Eagle Outfitters). The main difference between Victoria’s Secret and these brands? The latter really works hard to promote inclusiveness, providing lingerie for women of all shapes and sizes. Aerie’s models aren’t photoshopped at all, and they use models that represent all body types, unlike Victoria’s Secret, which still uses the stereotypical “skinny-as-hell” models to advertise their brands. People are so done with that.

3) The company is struggling to take an “authentic leap”

So, with all their rivals getting all their clients, why hasn’t Victoria’s Secret taken the leap to the other, more inclusive side of the lingerie industry? Well, according to Lejuez, it’s not as easy as it seems. He fears that it may be too little too late for L Brands to turn around the company. Why? Lejuez says that if the company doesn’t plan their next move very carefully, any changes they make towards inclusivity might come off as being inauthentic.

Victoria's Secret - Bad Yogi

The company’s attempts to be more inclusive hasn’t been good enough, and a lot of people don’t seem to be interested in what they have to offer anymore.
Image: Photo by Dimitrios Kambouris/Getty Images for Victoria’s Secret

The predicament is real – for a company that has put out the image of “skinny is the only pretty” for so long, it’s hard to take a leap into the opposite direction without looking inauthentic. Most people probably won’t buy their products and see it as a fake fad to make money. Also, Victoria’s Secret still has a solid customer base, even though it’s starting to decline at a rapid pace. Lejuez says, “It will be a tough balancing act to attract new customers without alienating its existing customer base. While we still think a change toward inclusivity is the right move, a move in that direction might be more difficult to pull off.”

4) The lingerie brand is taking too long to implement necessary changes

Lejuez isn’t the only one who sees huge potential problems coming Victoria’s Secret’s way – James Mitarotonda, the CEO of activist hedge fund, and L Brands investor Barington Capital, also urged the company to start making big changes at the beginning of the year. Mitarotonda wrote a letter to Leslie Wexner, the founder and CEO of L Brands, asking him to take action – and fast.  In the letter, Mitarotonda urged the company to “take swift action to improve the performance of Victoria’s Secret, by, among other things, correcting past merchandising mistakes and ensuring that Victoria’s Secret is communicating a compelling, up-to-date brand image that resonates with today’s consumers.”

Victoria's Secret - Bad Yogi

Women are more interested in seeing models that promote inclusiveness, and Victoria’s Secret is not doing that.
Image: Getty Images

Mitarotonda even made some suggestions regarding the changes that could be made, like considering a Victoria’s Secret spinoff. This might solve the problem of looking inauthentic. When you give something a new name, people tend to be more forgiving, even if it’s a branch of the same company.

5) The company needs to step up its game

L Brands actually responded to Mitarotonda, saying that they have been taking steps to improve the performance of the company, like closing its Henri Bendel brand and selling its La Senza business. It also launched some new products at PINK and Victoria’s Secret and slashed its dividend. Still, L Brands are currently one of the worst performers in retail and the S&P 500 as of late – the company lost more than half its value in the past five years. Clearly, it needs to do a lot more than it’s are currently doing if it wants to maintain any sort of client base in the future.

6)The CEO has connections with shady people

Another problem that plagues the company is CEO Wexner’s connection to money manager Jeffrey Epstein. Epstein has been charged with the sex trafficking of minors, and even though he’s pleaded not guilty, everyone knows that Wexner was a client of Epstein’s way back. Wexner, however, says that he severed ties with Epstein 12 years ago. The problem here is the fact that people still connect him with Epstein, and that’s not helping the company’s declining sales at all.

7) Models don’t speak well of them

With so many lingerie companies going to great lengths to be more inclusive, it’s no wonder that Victoria’s Secret is struggling to keep its clients. It also doesn’t help that some of its former models, like Karlie Kloss, has opened up about why she left the company, saying that she didn’t like the message the brand was sending and no longer wanted to be a part of it.

Victoria's Secret - Bad Yogi

Kloss recently revealed that she left the company because she didn’t approve of the way they portray
Image: Taylor Hill, Getty Images

According to Elle, Kloss said that she left Victoria’s Secret because of the way they portray women.

“The reason I decided to stop working with Victoria’s Secret was I didn’t feel it was an image that was truly reflective of who I am and the kind of message I want to send to young women around the world about what it means to be beautiful. I think that was a pivotal moment in me stepping into my power as a feminist, being able to make my own choices and my own narrative, whether through the companies I choose to work with, or through the image, I put out to the world.”

Adapt or die

It’s pretty clear – Victoria’s Secret needs to implement change, and soon, or it will become the lingerie brand that was, instead of one that is still loved by future generations of women.

What do you think of the way Victoria’s Secret portrays women? Do you agree that they need to change their appeal to become more inclusive? Drop your thoughts in the comments. 

[Free ebook] Stop worrying whether you’re doing a pose right, or if you are doing something that will eventually require a few trips to the emergency room. 🚑

Download our free yoga form guide — over 50 yoga poses broken down with pictures.


  1. Avatar


    October 1, 2019 at 1:51 pm

    Its ok to portray women as Sexy or in uncomfortable clothes. The issue is that the company has constantly used models who are unrealistically thin and tall. Not every woman identifies with this and it turns off the more educated consumer. We have other companies who will highlight women like ourselves, shorter and a little more weight. If Victorias secret is only going to pick tall models, you might as well have chosen a transgender person a long time ago, since being tall is supposed to be so important. Men are usually taller. Thanks to Victoria Secret a lot of us starve ourselves. Thanks a lot Victoria Secret to contributing to womens eating disorders…

    1. Avatar

      Erin Motz

      October 1, 2019 at 8:01 pm

      Absolutely. They should celebrate all bodies, those who are tall and thin and those who are short and maybe not too thin, and everything in between.

      1. Avatar

        Tina arteaga

        February 22, 2020 at 3:06 pm

        You can’t even get all bra sizes in their store so pathetic!

        1. Avatar


          February 22, 2020 at 4:16 pm

          When I weighed 300lbs I was upset that I couldn’t wear any of Victoria’s Secret’s beautiful bras and lingerie. When I had lost over 160lbs and had gotten in shape I was thrilled that I was able to go in and buy whatever I wanted! And I’m still thrilled! And I still love their pushup bras and my fancy matching undies as does my husband! Not every brand has to be for every person. Nobody has to be invited to every party. Maybe it’s time for them to scale back so they can cater to their niche of the market.

          1. Avatar

            cynthia polk

            February 23, 2020 at 8:31 am

            But you had to lose weight for your health..not TO shoppe VS.
            The store still needs to appeal to the curvy. I am 150…with curves. I dont like my underwear rising in my butt. J S

          2. Avatar

            Omar I Lozada

            September 23, 2020 at 11:15 am

            My wife love to wear Victoria Secret bras, panties, leggings and such, she is not a skinny woman, I would say she is a normal body woman, not too big and definitely not too thin, we were always able to find lovely things for her without a problem, only thing that was not happy about was the prices they are too high but nobody is forcing us to buy anyway so, everybody say bad things about VS but as a husband I am happy with my wife wearing VS and she is too I am 100% sure of that.

        2. Avatar

          Nicole Baquet

          February 23, 2020 at 9:03 am

          You don’t want one their stuff is made so cheap now it’s not the same quality as it was in the 90s.

          1. Avatar

            Thin is in

            February 24, 2020 at 12:41 am

            Fat women are NOT sexy and never will be. Get over it you disgusting pigs.

            1. Avatar

              Jessica Johnson

              February 25, 2020 at 8:47 pm

              Yea but shorter women can be hot as hell all the right curves in all the right places I’m 5″3 and have given quite a few tall women a run for their money i and a lot of beautiful petite women have turned plenty of male heads the problem with vs is you don’t have to be tall to be beautiful the most beautiful people I have ever seen are only 5″3 and 5″2

            2. Avatar

              Jessica Johnson

              February 25, 2020 at 8:52 pm

              I’m not skinny I’m 5″3 and 110 sorry you are kind of an idiot skinny with breast implants ain’t sexy healthy fit and natural features are sexy those models are trying to be a little girls weight at an amazon height it’s absolutely ridiculous they need implants because there is nothing left when they are done starving themselves

              1. Avatar

                Brandi manjarrez

                September 18, 2020 at 2:31 pm

                They stopped selling bathing suits their lingerie got more and more weird and uncomfortable to wear. Then there is the message they send put all of that together on top of epstein connection and also their stores employees are rude and pushy that’s why I stopped going to Victoria secret and their website doesn’t really have anything good either.

            3. Avatar

              Judy Hyland

              February 26, 2020 at 3:50 pm

              Not very nice.u should apoligize

              1. Avatar


                February 28, 2020 at 11:32 am

                My opinion is that the world has become lazy, bottom line. Woman want to be comfortable 24/7. There’s a saying, it hurts to beautiful, and there’s some truth behind that. Victoria Secret used to give woman a challenge for themselves to exercise, lose the weight, so you could buy that sexy bra, underwear, langurie to feel more empowered and more beautiful about ourselves and sometimes for our men. Now a days woman are simply lazy, want to be comfortable all the time, dont care to strive to lose that weight if any, dont care to hurt a little to be beautiful. Regardless woman come in all shapes and sizes and a lot of that is out of our control. We cant be like Elvira and stretch ourselves to be taller, but we can certainly do something about our weight. Victoria Secret should expand their line to fit woman of all shapes and all sizes so all woman can feel empowered and beautiful. If a woman chooses to be comfortable 24/7, that is not sexy, that’s lazy.

                1. Avatar


                  February 29, 2020 at 8:12 am

                  Wow lady!! I can’t even believe you would write such trash! I workout, eat healthy and maintain a good weight for my size 5’10” frame, run a cattle farm with my husband, raise 1 teen, 1 young adult and take care of my household and all of our finances. I not only deserve to be comfortable 24/7, I demand it but what I’m not or ever have been is LAZY!! How dare you judge any woman and what makes her feel sexy. There are plenty of women that are a weight that YOU wouldn’t find ideal that feel sexy …With and without a man! I pray that you strive for and gain self worth because if you’re gauging your sexiness on your shape, weight, looks or how much your man loves seeing you half naked in expensive lingerie, not only are you superficial, your big bubble is going to be inevitable be burst honey. YOU won’t stay young, your weight will fluctuate, your looks will change and what use to be sexy to YOUR man, he’ll now find sexy in someone that he found to take your place. Get a grip!!

                2. Avatar

                  Jacqueline Norton - Reeks

                  September 15, 2020 at 11:42 am

                  Hurting myself to be beautiful, makes perfect sense for a ballerina.
                  We are not all ballerinas. And not all men are prince charming.
                  What’s wrong with being comfortably beautiful?

            4. Avatar

              Nancy Newhouse

              February 27, 2020 at 6:21 pm

              I luv VS! I could never find a bra that i liked and one that fit properly until the day i walked into there store! My entire wardrobe is VS ! I feel so good wearing all there clothes and lingerie! You will always be number one for me ! I cannot imagine wearing anything else!

              1. Avatar


                May 16, 2021 at 2:23 pm

                The you better stock up on a lifetime supply cause the company is circling the drain.

          2. Avatar

            Christina Crawford

            February 24, 2020 at 4:33 pm

            I completely agree!!!!!! I shop at adore me now their products are very well made , every bra or corset come with panties of whatever style ( bikini, thong ect) no extra cost, the VIP rewards are so much better and i get the money i spend on my VIP account ( $39.99 a month ) back , they add the monthly cost to my account and i can go into my account and buy something that is $39.99 or i can let it Accumulate and buy something later. The most expensive item i have purchased is $50.99. I hate going into Victoria’s Secret spending $90 on a hoodie and put it on and realizing how bad the quality of the hoodie is , it dosen’t keep me warm and i can see through the hoodie . FXXX VICTORIA’S SECRET

        3. Avatar


          February 24, 2020 at 6:40 pm

          I am a 45 year old woman. I haven’t purchased from Victoria’s Secret in 15 years and none of these reasons are why. Years ago Victoria’s Secret was Special. It was Exclusive. It was expensive as sexy and you felt Elegant in their pieces. I still use the first garter belts I bought from them. When they created the Pink brand and everyone from 13 year olds to the poster people for weight watchers had the logo spread across their backsides. It really made a classy person want look else where. The push for inclusion only makes it worse in my opinion. I dont want to spend 80$ on a bra that can also fit a man or small horse and I Dont want to see them wearing my expensive under garments, its revolting. Their niche was actually catering to the upscale woman that wanted to look good in tastefully sexy lingerie.

      2. Avatar


        February 23, 2020 at 3:59 pm

        This all sounds so leftist and keeps repeating the same cultural marxist cliches. This is what is going out of style. Once you’re out of your 20s Victoria’s Secret underwear can seem a bit ridiculous plus many of the models are men

      3. Avatar

        Tom D Crockett

        February 29, 2020 at 7:43 am

        Agree. Sexy is a spectrum,also,mix it up a bit a smart shorts and t shirt is sexy in an informal way.

    2. Avatar

      Zurika Titus

      February 18, 2020 at 10:02 pm

      Victoria secret has very beautiful lingerie. There product cost too much money. What victoria secret need to do is lower there price. NO bra should cost 48 dollar .. And panty that cost 25 dollar. I love beautiful lingerie. There perfume,lotiion and bath gel don’t smell good. Many years ago this fragrance goods.That why other stores are succesful.

      1. Avatar

        cynthia polk

        February 23, 2020 at 8:28 am

        Agree…perfume horrible

        1. Avatar

          Julia Thomas

          February 24, 2020 at 1:07 am

          I absolutely hated that they changed their lotions and perfumes. After years of enjoying and getting complements on my favorite lotions, they decided to do away with them. Pear glace, freesia, and a citric orange. My friends and I never had any interest in the store after that. After years of using the best and favorite products, we all dislike change. It seems that when they made the changes catering to a younger age , they just went down from there. I did love the lingerie at that time as well. Sexy, and never had to feel uncomfortable. Too bad the CEOs don’t care about valuable opinions that would have helped the business. I miss Victoria Secret, and a shame it went down. Is it too late?

        2. Avatar

          Diane tate

          February 24, 2020 at 1:10 am

          I love the bombshell and tease perfume miss the clothing from the early 1990s.

          1. Avatar


            February 29, 2020 at 8:32 am

            I definitely miss the clothing. You couldn’t find their styles in any department store. I couldn’t wait to get my catalogs in the mail so I could mark stars next to the items I’d add to my wardrobe. It’s so funny that some of the younger generation don’t even know that they use to sell good quality clothing. I still have a lot of those items and have passed some on to others.

    3. Avatar

      James Orozco

      February 21, 2020 at 6:27 pm

      Any nude pic of you.

      1. Avatar


        February 22, 2020 at 4:15 am

        What is wrong with you?

        1. Avatar


          February 27, 2020 at 12:59 am

          I have always loved V.S. styles and under garments even though I am on the heavier side. I would usually purchase during the semi-annual, but now it seems the bra sizes are made so tiny and it takes 3 bra extenders just to fit!!! WTH!! Their fragrances have also take a nose dive with apparent reformulations…😿

    4. Avatar


      February 21, 2020 at 6:42 pm

      … and look what it has done to the children who grew up in this area of skinny is the only beautiful .. that they are not worthy if they are not skinny and tall.. Ridiculous!

      1. Avatar


        February 21, 2020 at 11:46 pm

        They changed their maximum support sport bras to some cheap ass plastic closure that doesn’t stay closed. Not worth the ridiculous price.

        1. Avatar

          TRACIE SCOTT

          February 22, 2020 at 8:06 am

          I used to buy their bras for. $35 . The last two I bought, didn’t last a month. They changed either the manufacturer or material…either way…DONE!

          1. Avatar


            February 22, 2020 at 5:04 pm

            I always loved Victoria’s Secret, and when they added more bra sizes I was thrilled. All lingerie was made well and lasted. I miss the all silk underwear, and all lace. They no longer carry the sleepwear that’s a satin top long or short and long or short pants, the made nice gifts. Not into the push up bra, I like the Demi unlined bras, very comfortable. They need to add more size selections for woman who want pretty, feel good lingerie. They used to carry nice body sprays and bags and candles and shampoo and conditioner, and makeup.

          2. Avatar

            Macy King

            February 25, 2020 at 1:48 pm

            I so agree with you! Bring sexy classy and quality back! And the price good lands! I was willing to pay 50$ for exquisite bras when the quality was amazing! You cant cater to everyone VS! When the me too be you movement came in they took out all things beautiful and went with bland and boring and o so natural and comfy. So sad i miss the old VS!

        2. Avatar


          February 24, 2020 at 11:38 am

          Nice quality but never fits as it fits on them

      2. Avatar


        February 22, 2020 at 1:55 pm

        They certainly aren’t skinny

    5. Avatar


      February 22, 2020 at 6:06 pm

      I believe it is very difficult to run and business and be so competitive all the time I have bought everything for years there but I will say quality means more to me than making stuff cheaper and thinner in there sport line and with clothing I used to love the hoodies t shirts and sport leggings they would last me forever the past couple years they made big changes with this and I only buy sprays and panties and bras go back to the original quality u had it will speak for itself and yes u have to open up the line of bras and panties and clothes to fit curvy girls as well we all want to feel sexy that’s why we are shopping in there and we love the relax clothes and sport gear too but it needs to go back to being really durable the lable on the clothes is the best advertisement around it will speak for itself it always has but u have to get us wearing it again . I hope the brand stays around for years to come I’ve always loved them . They just need to think hard and make some changes slowly and keep some of the originals . I have faith in them and wish them the best peoples jobs will end up at stake on this it’s a lot on someones shoulders but I hope the new owner will make it happen and be very successful.

    6. Avatar

      Connie Maksemetz

      February 22, 2020 at 6:42 pm

      When you pay top dollar, you expect quality. I didn’t get that in any of their clothing line. I kept buying them for my five daughters until they told me to stop because they said they would rather I buy quality clothes instead of flimsy, clothes that stretch, shrink and loose their shape. That’s five daughters opinions! I listened.

  2. Avatar

    Cathy Rhodes

    November 18, 2019 at 7:41 pm

    Despite buying from this company for years ,I’ve noticed they have absolutely no idea what people want. I want comfy and cute but not crop tops ,or straps that barely cover the parts I want covered. I loved their whimsical prints on their flannel pajamas, but this year all they offer are stripe or plaids.( boring) . Most of the things I want to buy,I can’t get because they sell out to fast, or they only make a few limited pieces that disappear like snowflakes in the sun. Their leggings this year are tighter than ever before, and I want long tops to go over them not cropped tops. The colors they offer are predictable but their price point has jumped.( picture the less fabric , the more expensive it is.) They change the packaging so you buy the product,go home and realize the scent is exactly what you already own. We tend to want pretty but practical for ourselves . A touch of sparkle but not something you could see the shine from on the moon. If the L brand doesn’t change soon ,no one will buy.Lower your prices so we don’t have to wait for the sales ,and give back to your long time buyers. You took away special purchases forForever Angel’s and now any one can be a Forever Angel if they spend enough, not by earning that right over time like I had to. I no longer feel special or privileged when I buy and I have had orders lost or not placed even after I have been told the order was confirmed. Thank You

    1. Avatar

      Erin Motz

      November 19, 2019 at 6:13 pm

      I totally agree with all of this! And a member of our team once worked for VS and said that the measuring of cup size is total BS anyway!

      1. Avatar

        Karla Rieck

        February 17, 2020 at 8:08 pm

        I’ve noticed they have taken away all the good clothing they used to make and replaced it with plain boring stuff that really has no thpughnprocess behind it. I like the pink brand and they used to sell cute sweaters and leggings but now I don’t know what is going on but it’s sad. Compared to last year it’s a night and day difference

        1. Avatar


          February 20, 2020 at 4:46 pm

          I totally agree

        2. Avatar


          February 23, 2020 at 7:10 pm

          I totally agree. They no longer sell tall leggings that are 33 inseam or taller. 29 an 30 are not tall inseam. And the material is see through. Their cotton knit leggings used to be awesome. Now they are trash.

    2. Avatar


      February 21, 2020 at 12:59 pm

      Victoria’s secret made a huge mistake about 20 years ago when they began targeting girls and very young women vs. adult women. It might be too late to bring the crowd with the money back to their stores and we sites. Most of us have found alternative vendors that offer better made products for women – not girls. I wrote to them 20 years ago and told them this.

      1. Avatar


        February 29, 2020 at 8:37 am

        I completely agree!

    3. Avatar


      February 22, 2020 at 1:20 am

      I totally agree with you Kathy. I placed a $375 order last November it showed everything was in stock and shipped the next day. However it never arrived and the tracking info was blank. When they canceled my order $100 were gift cards that I still till this date have to receive. They don’t make us long time loyal customers feel special even though we choose VS to go spend $65 on a simple bra. I wish someone would actually read this and make an effort to fix the issues. Thank you for sharing

  3. Avatar


    November 22, 2019 at 8:11 pm

    Started shopping late in life at Victoria’s Secret but have found all of the outfits are as they say.I can shop online or in store and have never been happier with the fit.Please stay around till I have no need for comfort and appeal any longer.

    1. Avatar

      Lori lyons

      February 17, 2020 at 6:00 pm

      I agree 100% …there clothes are cute and all but I’m older I’m not looking for cute or tiny clothes that would fit your average 13 year old teenager .
      I’m an older woman but I like the colors they have I like sparkly comfy sweat shirts and sweat pants .
      I also love the oversized bags and large totes bags .
      Their perfume is expensive and not the greatest quality.
      However THE HUGE problem with them is their pricing Is ridiculous….And should incorporate plus sizes would be a successful multi million DOLLAR business…either they make changes QUICKLY or they will lose their customer base EVERYDAY sooner then later

  4. Avatar

    Victoria secret

    November 22, 2019 at 10:51 pm

    Victorian secret underwears are made by prison workers (inmates in the USA prisons). That’s the reason I do not buy noting from them. The company is connected to the modern slavery by using inmates.

    1. Avatar

      Erin Motz

      December 6, 2019 at 11:08 am

      That is very interesting. I had no idea they did that.

      1. Avatar

        Eric Cunningham

        February 21, 2020 at 7:36 am

        As a male,I admire women’s bodies of all shapes,I’m not fixated on just talk skinny women,so think that the company should look to broaden it’s outlook on women as a whole.Thin is fine,but big is beautiful also.be realistic and present your models that represent the whole of society,not just one sector.

    2. Avatar


      February 17, 2020 at 5:23 pm

      I kind of like this idea…. Why do you call it slavery? We pay for those inmates to feed them and have shelter, we pay for their guards and all the good conditions they have as inmate. Why not to encourage the system to make them pay for their bread and butter? Knowing this I kind of appreciate more VS,… I like VS anyway, only who didn’t wear other brands are complaining, or the ones who can’t afford…. It’s not a brand for every person and especially for every pocket . VS is a brand that can offer a product for every taste, size, style…price wise kind a high…but as I said not for everybody.

    3. Avatar


      February 21, 2020 at 1:23 pm

      I have bought Victoria Secret underwear and bras for the past 15 years. I loved the quality. But I’ve noticed the underwear quality has totally changed in the last 5 years. I literally have a pair from 10 years ago that are barely wearing out. But the underwear I’ve brought in the last 5 years fall apart after a few uses. So sad I absolutely love their bombshell bras. So I hope they stay around. But they need to put out my shape conscious sizes and better quality!

    4. Avatar

      Michaela Cousino

      February 22, 2020 at 9:48 am

      I’m happy they’re using inmates. If you break the law, you should have to work for free to cover all the cost of having to house you in a prison with tax payers dollars. I’m glad it’s not little children in China or another country. I will reserve my sympathy to the victims of these criminals .

      1. Avatar


        February 24, 2020 at 9:34 am

        This is not about biger women not being invited to the party. Victoria secret is fine for bechlorette party gifts and special lingerie but there are better quality items at the price point They are not the choice for my everyday comfortable thongs or bralettes or even workout pieces or shapewear. They also got rid of shoes and clothing from their website and now then complain about sales. If they wanted to revamp why not release a full spectrum line of panties and bras for all skin tones. Then follow with a workout line for everyone and slowly add in additional colors sizes etc.

  5. Avatar


    February 16, 2020 at 5:10 pm

    Until women realize that these sexy clothing weapon to continue the practice of sexualizing women and girls. Besides all of us are not thin and tall and blonde.
    By the way Victoria Secrets, when will you all start creating a line of Victor Secrets?? We as women want to see sexy underwear and nightie choices for men just as much.

  6. Avatar

    LaRon Broussard

    February 17, 2020 at 3:00 pm

    I was a manager for Victoria Secret for 2 years. The main complaint I got from was that VS didn’t carry larger sizes!

  7. Avatar

    Angie Joy

    February 17, 2020 at 7:34 pm

    Although I buy lingerie from several different stores, I enjoy going to VS and finding that special something. The world seems so focused on the negative these days that it seems we’ve forgotten how to celebrate our own unique sexuality.

  8. Avatar


    February 20, 2020 at 9:31 am

    I am a fan of victoria secret but I am getting older and have gained some weight and yes I am uncomfortable in the bras now. They are way more expensive then they used to be. I mean $65 for a bad and it feels polite and itchy. Then I think its because I’m too fat to be wearing Victoria secret products. I really dont know what other brand to buy. My daughter and I love the pink store but I lately I haven’t been able to find anything to fit me because every shirt is a crop top. They used to have really cute t shirts, I don’t what changed. She does love crop tops but she is 13 years old and thin. I dont really know if it is appropriate to have her in the store. I mean we go to check out on the victoria secret side and there is a half naked girl pulling her panties down. I don’t know about the message she is getting. That is one of my main concerns. Maybe they should have a checkout on the pink side since it is geared towards younger girls. I mean the models are gorgeous and I know they work hard to be that way and I admire that. But really the only people that they are appealing too are men and i dont think they are shopping there very often.

    1. Avatar


      February 20, 2020 at 11:48 am

      I used to love shopping at Victoria Secret. It was a beautiful store with quality products. Now it is cheaply made. I wish they would go back to making beautiful products that are made well and don’t fall apart after a few washings.

      1. Avatar


        February 21, 2020 at 1:04 am

        Right. The underwear isn’t a good quality at all. Plus I think they have started to make their clothes fit small thin young adults. Before they were women sizes. I compare my old stuff like years old to my new and it’s sad. The old feels and look better.

  9. Avatar


    February 20, 2020 at 3:10 pm

    I actually just purchased my first bra from there less than a year ago. It’s an underwire that I wear daily. It’s held up beautifully this entire time. As far as the company not using “real” sized models, well, they are selling sex appeal, and until “real” men see “real” sized women sexy, of course they’re not going to change. But the current push to see transgender models….wow. What depths this country has finally hit.

  10. Avatar


    February 20, 2020 at 3:12 pm

    I don’t want Victoria ‘s Secret to be more “inclusive”, they won’t have anything special anymore, they will be like any other boring brand. Please stay special but improve the quality of your clothes.

  11. Avatar

    Alana Murphy

    February 20, 2020 at 9:19 pm

    Honestly I don’t shop there anymore because I want better quality underwear. I prefer an organic breathable panty that is both comfortable and sexy. I go with Pact. Yes pricier up front but it last longer and they have a fair trade act.

  12. Avatar

    Anne Menard

    February 20, 2020 at 11:02 pm

    I wear a 38D, tried VS about si months ago, tried on vras, but they didnt have what i wanted, a t-back bra with full coverage in front to support my large size. So, i left and was disapppointed. I think if they had a selection of bras that cover the range of what women need, they would be doing much better. Also, their models look ridiculous, like cheesey toys. What a turn off.

  13. Avatar


    February 21, 2020 at 2:16 am

    Fenty killed Victoria…that’s the real secret.

    1. Avatar


      February 27, 2020 at 8:51 am

      I have never understood why it’s okay to body shame models. The ones that always say “too skinny, unrealistic bodies etc.” Are typically the ones that are all about inclusion and empowerment but really you’re just as terrible as someone calling someone too fat. If all bodies are beautiful then you need to look at these the exact same and can’t exclude them because if their size. You put full figure models on this pedestal, who may not be healthy, but we tear these ones down who may also be unhealthy but for some reason its okay?

      I agree, they could have more diverse body shapes. But by no means are any of us entitled to criticize their figure and I think the real objective gets lost when so many people just start to pick apart these women.

      So before you comment about these women’s bodies maybe actually ask yourself what the real message is.

  14. Avatar


    February 21, 2020 at 5:22 am

    As a large consumer of the product for my significant other, they need to look at the standard. Med/ large …that’s a woman ! They are missing the mark catering to the ultra thin idealistic model body. Creating a more body positive image is the first step in reshaping the brand.

  15. Avatar

    Donna Frost

    February 21, 2020 at 5:47 am

    I don’t know where else I would get my bras, panties, lingerie or accessories. I used to shop the clothing line until they stopped selling regular clothes. I do still have a lot of what I purchased & still wear it, as it is good quality. I totally loved the clothes. I honestly still have panties I bought 10 and 15 years ago that’s still in good shape. But the panties I have purchased over the past few years has been of inferior quality and have had my finger or thumb go right through the item as I am putting it on only for the second or third time. Please don’t close down!! Also PLEASE start selling your clothing line, shoes & boots included!!!

  16. Avatar


    February 21, 2020 at 6:38 am

    They are very crooked with their credit card. They are money hungry and that is turning off so many of us. This is my honest experience with Victoria’s Secret. It happened to several times, I am sure; it happened to to other customers too.

  17. Avatar

    Pamela DesChamplain

    February 21, 2020 at 8:02 am

    I love wearing Victoria’s Secret and have been a fan for many years , and have been wearing the clothing as well , for many years and also was a model but not for Victoria’s Secret. I do think Victoria’s Secret does need to come up to the times , and does need to have plus size models when they do their Runway shows and clothing lines . Like the other women have said we are no longer , young girls anymore we are older now . And expect the same quality of clothing , and more coverage and to look beautiful and sexy all at the same time. Less is more. And can be very beautiful . I would like to see lower prices. Your clothing line when you would wear it , out in the public people would say oh, that’s Victoria clothing line and perfume . I think you need to work harder too make your line more distinctive like it was many years ago. Along with your perfume in cologne for men I think you need to make something for the man as well.

  18. Avatar


    February 21, 2020 at 12:19 pm

    I personally don’t like Victoria secret anymore because their products has become cheaply made with high price tags. When I was younger Victoria’s secret bras used to last many years. Now suddenly as an adult I purchase their bras and it’s only a month before it’s torn and wire busting out. I even purchased a wireless bra and the padding came out. Disappointed therefore, I shop at Walmart, Target, and Amazon and save money for better quality.

  19. Avatar


    February 21, 2020 at 1:54 pm

    I love the Pink brand but lately its poorly made. I have clothes from past years that are better quality. The Pink sweats shirt and pants are thin and when I wash them, it leaves pilling between the crotch area of the pants and under arms of the shirt. Lint is all over the place. I have an aqua set and lint is spread out with the rest of my clothes when I’m washing. Its blue fuzz all on my entire clothes. They raised the prices and the material is cheap. Why am I spending close to $80 a set so that when I wear them I’m still cold and its falling apart. I was really disappointed with my recent purchase. Pink or not, it’s not worth it.

  20. Avatar


    February 21, 2020 at 2:52 pm

    Want don’t u start by bringing back the orininal Victoria’s Secret perfume that had the blue top instead of all those fruity splashes that you can find anywhere and smell like a walking fruit. . That perfume brought many people in the store including me and we were intested in buying other merchandise. I called ur compay once and they hardly wanted to hear me. To me and many others that perfum stays in our mind and is a classic. What a shame! No other fragrance company has replucated the fragrance.

    1. Avatar


      February 22, 2020 at 2:21 am

      I hunt Ebay for Victoria Secret “Second Skin Satin, Azurine”.

  21. Avatar


    February 21, 2020 at 2:59 pm

    Honestly, I like a lot of their designs, fabric, and fit, but what I don’t like is when the brand name is plastered all over the garment. I would have so many pajama sets if VS or Victoria’s Secret wasn’t all over the fabric.

  22. Avatar


    February 21, 2020 at 3:15 pm

    They stopped selling everything that I used to buy. No clothes, bathing suits, and the quality is terrible now. Everything falls apart. All they seem to want to sell is overpriced workout type clothing. They market to teens.

  23. Avatar

    Xochitl Sandoval

    February 21, 2020 at 8:59 pm

    Their problem is that they no longer have a captive audience. You have places like Lane Bryant, Torrid, Nordstrom, Aerie, ThirdLove and Savage Fenty who cater to all sizes. Not only do they cater to all sizes but their bras actually fit and work. I can’t tell you how many times I have gone VS and have their bras not do their job. I’m willing to throw down $300 on four bras at Nordstrom that not only work for my everyday life but damn they are sexy too. They are not too bulky, not push up and last at least a whole year or two. I would have loved to stay at VS because I wanted to believe in that dream but I can’t keep spending money if it doesn’t work.

  24. Avatar

    Alexis Guerriero

    February 21, 2020 at 10:58 pm

    Unbelievably too pricey. Read all comments and agree.

  25. Avatar

    Kristina Calhoun

    February 22, 2020 at 12:28 am

    So.. I dont want to go against everyone but if every company switches their clothes to fit more curvy women, what are the skinny women supposed to wear????? Like.. Can i please have 1 freakin store that when i try stuff on, there isnt a ton of space where my ass or my boobs should be?? So making skinny people feel inadequate is what we want?? Because when it was the other way around it wasnt fun either.. Cant we have BOTH???????? Is that like impossible or something?? Why attack them .. because they don’t go with what everyone says or wants.. That means we have to bash them? Because there has been soo many articles and videos about how bad VS sucks.. Why??? Let it go.

  26. Avatar


    February 22, 2020 at 4:38 am

    Make your customers come first
    Get rid of your MODELING SHOW put tha money to priveleges to your Angels,.they deserve something for all that has been taken from them
    Noone can afford a million dollar bar anyway.

  27. Avatar


    February 22, 2020 at 10:31 am

    While there is a specific customer that fits “VS” mold; there are others that want to feel sexy enough to fit into this brand. We can’t hate them for what they stand by. However, in today’s “me too” and other organizations; it may be time to shift a little. We all want to fit this brand, so give us options, but we cant do is criticize those that can fit the mold perfectly.

  28. Avatar


    February 22, 2020 at 5:39 pm

    Never purchased bras at VS, never will. They are little training bras for starving, undernourished women.

  29. Avatar


    February 22, 2020 at 11:52 pm

    Kristina Calhoun, I’m sorry you feel that way. Victoria secret is confusing the thinner customers like you. They are confusing curvaceous customers like myself. The fact still remains that something needs to change with this company because we are all confused by their sizes on tags vs reality when we go in VS and Pink.
    Also, what happen to their makeup line? Are they only selling expensive lip gloss now?

  30. Avatar


    February 23, 2020 at 2:56 am

    Victoria Secret does need to keep up with the times, the images of a beautiful women doesn’t just look like all of their models. Don’t get me wrong the models are beautiful, but beautiful women have different shapes that can be complimenting in sexy lingerie that can be comfortable too. I stopped shopping VS in the early 2000s as I was approached by a sales clerk who stated “we don’t have anything to fit you in here” jokingly, as she walked away which I found very offensive. I was a 36DD-30-36. Unfortunately they lost a customer that day and from the looks of things they are on a roll!

  31. Avatar

    Althea Douglas

    February 23, 2020 at 2:55 pm

    Lol, lol, lol. That’s a good one.
    VS, heads up, take notice of what your customers are saying or close shop.

  32. Avatar


    February 23, 2020 at 8:46 pm

    Ive had double ds since 6th grade and have never fit into their tops…so if teens cant fit it IS a negative body influence. Painfully stiff and uncomfortable undies…perfume stinks…never was impressed enough to purchase twice though i tried it because it was the “thing” i began ordering corsets from paris [for CHEAPER] and handmade for your body… [Ebay]

  33. Avatar

    Reeeeno Brown

    February 23, 2020 at 11:11 pm

    I remember going to buy a bra during my 2 year in college and was disappointed to learn that my freshman 25 gave me extra meat on top and I was now a size D. Up until then I’d exclusively purchase my bras at VS and was so hurt when the associate told me My size wasnt in stores and I’d have to order online. I was already feeling some way cause I’d gained extra weight and walking out of the store empty handed bc they didnt want to carry a size deemed for “plus size models” made me feel even more ashamed. This was years ago but I never shopped with VS ever again after that. I’m glad their sizest ways caught up with them.

  34. Avatar

    Lauren Anderson

    February 24, 2020 at 11:28 pm

    I usually don’t reply to these comments…..but I have just been pissed off…..I am a plus sized woman…..Sweetie let me tell you no one wants a bone but a dog

  35. Avatar

    W forryan

    February 26, 2020 at 3:30 am

    It’s not just the portrayal of women but the lingerie itself is so cheap and tacky… I was suprised to find the brand was so popular.

  36. Avatar


    February 26, 2020 at 12:33 pm

    I still love the push up bras. I do feel the merchandise is overpriced but my undergarments last. I have been disappointed with store selection (sizes not available) and I do not like the website. Store needs to be smaller and needs to focus more on top selling merchandise and get away from trends. Overall I didn’t agree with this article.

  37. Avatar


    February 27, 2020 at 8:57 am

    I have never understood why it’s okay to body shame models. The ones that always say “too skinny, unrealistic bodies etc.” Are typically the ones that are all about inclusion and empowerment but really you’re just as terrible as someone calling someone too fat. If all bodies are beautiful then you need to look at these the exact same and can’t exclude them because if their size. You put full figure models on this pedestal, who may not be healthy, but we tear these ones down who may also be unhealthy but for some reason its okay?

    I agree, they could have more diverse body shapes. But by no means are any of us entitled to criticize their figure and I think the real objective gets lost when so many people just start to pick apart these women.

    So before you comment about these women’s bodies maybe actually ask yourself what the real message is.

  38. Avatar

    Travis A. Norwood

    February 27, 2020 at 9:26 am

    As a male as I consider myself normal in so far as I represent the typical male. Not all males, just the straight male who likes women. I have watched every single VS fashion show since they started and loomed forward to seeing beautiful women along with great current music being performed. I saw women who wanted to participate in those shows, who competed to get into those shows, who enjoyed the modeling career that being a VS girl offered as it’s very lucrative. I bought VS girl calendars as well, the same as Sports Illustrated swim suit calendars. In recent years it has offended me that VS started selecting a few non-traditional model types in the name of being inclusive, politically correct, and following some of the “me too” movements ridiculous and absurd ideas. I felt at that time that VS was going to get into financial troubles as that has NEVER been their focus. Also it’s not something that most typical what I consider to be a normal man desires to see when it comes to beauty. It’s also not something that I believe should br promoted by a company who focuses on beautiful women as it’s not healthy to be overweight. It’s not something that I prefer to see in commercials or in magazines or on billboards. I believe that would be equivalent to promoting the worst sports athletes all in the name of inclusivity. I don’t are to watch a very bad NFL or NBA team same as I don’t prefer to see unattractive women pushed down my throat. I can honestly say that no matter how much it’s shown to me, I will never find it attractive, desirable, or appealing, and I’ll never spend money towards it which is what being in business is all about. I feel that society right now is trying to demasculinize men and also make them feel guilty, bad, or even prosecuted just for being a man. It’s very offensive to me as a male. There’s nothing wrong with the old VS business model as it does make money. I believe that women want to feel sexy and attractive and that’s determined by what most men want to see so women purchase VS lingerie for men’s sake really and not because they want some undies that just feel comfortable but the typical male thinks it looks horrible. VS appeals to younger women who enjoy dressing and feeling a certain way not to those who are older and can’t fit into such apparel or who has no reason to try and impress men or attract men. There’s other brands and companies that cater to those women and they should be kept separate otherwise you lose your tarvet audience, your focus, and who your customers are. The company who fills the old VS business model and operates their business in completely the opposite manner as what this article is saying to do is the company who will be successful in this niche fashion space that is also the most typical normal niche to be in. This is more male bashing in my opinion and I’ll never feel bad for being the typical male who enjoys pursuing and viewing beautiful women and women or the media or the political landscape does nothing to change what I like or don’t like to see on women or the type of women I think is attractive to look at. That’s like trying to sell me bad athletes or foul smelling cologne, bad tasting food or an ugly car. My tastes are my tastes as a man and they are typical, normal, and something I celebrate, not feel guilty for. I’m your typical male meaning I represent most males desires and it’s what most women try to appeal to. It’s like asking women to not wear makeup as it’s covering up your true beauty. No. Sometimes it enhances beauty. A 70 year old lady shouldn’t be wearing VS. Overweight women shouldn’t be wearing VS. VS shouldn’t be promoting diversity by showing me unattractive women or unattractive clothing.

    1. Avatar


      July 23, 2020 at 12:35 pm

      I only brought a bra from them once when I was 18 and I’m not almost 33. Their qualify sucks and they do not cater to naturally big breasted females like myself. I’m not slim and never will be but that’s not the point. I went from 38dd to 40G since having two kids and feel that adore me and even savage has bee better for me to buy sexy bras and panties if needed

    2. Avatar


      October 13, 2021 at 12:15 am

      Obviously their original business model is not working that’s why they included larger women.
      I can’t believe a male is offended by a female lingerie company. You feel guilty that women do not all look like VS models?
      You are trying to justify how all women should cater to men’s taste. That they should all look like VS models. Wake up, women can look different. There’s no moral obligation for women to look like supermodels. If you compare a VS model to a rose, it’s like saying you feel offended and guilty that there are flowers which do not look like roses.

  39. Avatar


    February 27, 2020 at 10:12 am

    Great points!
    I worked at a VS store in the early 1990’s. It was a Christmas gig that lasted 3 years. I had a blast and made lots of friends. The store was cozy, with pink carpeting, armoires and chairs. It was like walking into a boudoir. There were cozy pjs, terry cloth robes, slippers, sachets, men’s boxers and robes, books of poetry scented with Victoria perfume, journals, calendars, picture frames. I finished grad school and left VS. I still shopped there and stopped when I saw how the company was changing.
    You can’t please everyone but you can consider the image you put out there. The brand is not with the times and its image is tarnished by its association with Epstein.

  40. Avatar

    Yalonda Patterson

    February 27, 2020 at 2:24 pm

    I’ve bought Victoria’s Secret for as far back as when they sold beautiful and unique clothing (which I thoroughly miss btw). Lingerie and clothing was fantastic ;however, the price point has always been extremely too high and continues to be too high. Victoria’s Secret has always catered to selling the “fantasy” but the times we live in now dictate women of power and authority, not half naked, unrealistic body images of women that send a message that we are only good for the appeal of the opposite sex. I have a Victoria’s Secret credit card that I haven’t used in at least 3 or 4 years because what was appealing when I was in my late twenties is no longer appealing at 50. It would also serve them well to add older women along with the younger generation who model their PINK brand as the younger generation are not the only ones wearing it. I’m 50 years old and purchase more PINK than lingerie. Comfort is key.

  41. Avatar


    May 27, 2020 at 9:02 pm

    The original Body by Victoria fragrance was the only reason I used to shop there. I wore this scent faithfully for 10 years. I called the V.S. headquarters just today and gave feedback about that discontinued perfume. I also found a perfumer that makes a doup of the original and it smells SPOT ON to the original (not that reformulated crap). I ordered 32 oz of the doup!
    Victoria’s Secret, if you bring back your quality you will bring back your customers. Hurry up though, us customers from your “Glory Days” are starting to forget about you.

  42. Avatar


    September 9, 2020 at 5:25 am

    Over and over again, the criticism leveled at VS about their marketing and messaging being “tone deaf” or “not keeping up with the times” is only, at best, half the story about the decline of VS. Meanwhile, in the comments section written by women who actually KNOW the products have had the same complaints: low quality products at a high price. For some reason, this obvious answer never gets much credit and yet, this reason probably accounts for half the reasons (if not more) for VS’s decline. This is not to discount the effect of non-inclusive messaging nor to discount the negative effects of the association with Epstein, but it’s clear that articles that criticize VS’s marketing and branding and then blame VS’s decline almost entirely on tone deaf messaging haven’t actually looked at and evaluated the products themselves. I believe most women are smart and know when they are being pushed a marketing message. To suggest that women are so easily swayed by a marketing image that they can no longer decide for themselves whether the quality and features of a product meet their needs at a price they’re willing to pay their hard earned money for is disingenuous. Most women are not fooled. If there’s a quality product that fits their needs at a reasonable price, they will buy it regardless of (and sometimes in spite of!) the marketing message.

  43. Avatar

    Bridgid M Courtney

    September 14, 2020 at 8:53 pm

    I so luved their PINK flannel pajama bottoms with matching white tank with felt dog on front and felt PINK letters in back. I wear it when I go on vacay and everyone luvs it-so cute, cozy, comfortable.

  44. Avatar

    Omar I Lozada

    September 23, 2020 at 11:15 am

    My wife love to wear Victoria Secret bras, panties, leggings and such, she is not a skinny woman, I would say she is a normal body woman, not too big and definitely not too thin, we were always able to find lovely things for her without a problem, only thing that was not happy about was the prices they are too high but nobody is forcing us to buy anyway so, everybody say bad things about VS but as a husband I am happy with my wife wearing VS and she is too I am 100% sure of that.

  45. Avatar


    September 27, 2020 at 10:53 am

    Worst seudo-feminist article ever. Please don’t speak for all women. I personally like comfy bras and fancy ones. VS provides both. Also hope the body positivity fad will run its course soon, when people realize it’s not healthy to be massively overweight. It’s sad that the company is forced to cater to people’s unhealthy habits.

  46. Avatar


    May 16, 2021 at 2:17 pm

    In my opinion, a huge part of their downfall was they stopped selling clothes that women in their late20s/early30s wanted to buy (ages where you tend to have more disposable income) and started marketing to college girls who can’t afford their crappy, overpriced tshirts. VS didn’t do “something” wrong, they did everything wrong

Leave a Reply