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Here’s Why Online Stores’ Clothes Rarely Fit as Advertised

Online shopping is great – you don’t have to stand in long queues to pay and you can shop all your favorite items while sitting in bed with a nice cup of coffee (or a slice of pizza). For the most part, the pros are more than the cons, except when it comes to clothes. Most of us have ordered clothing online that we had to return because it didn’t fit like advertised at all. Turns out, it’s not always your fault that it doesn’t fit. Some companies make alterations to the fit while the model is wearing it – and customers are not having it.

You forgot the clips, mate

British online fashion company ASOS had to learn the hard way that altering the fit of a dress on the model is an absolute no go. Today reports that the company is facing a lot of criticism after people noticed that a dress advertised on their site still sported some binder clips that were used to improve the fit of the dress around the model’s waist. One customer made a screenshot of the page and shared the images on Twitter. People took note and the post soon went viral.

ASOS forgot to edit out the clips before posting the images on its website.
Image: ASOS

Clearly, the clips were supposed to be edited out before the image was posted on the website. The fact that this small detail went unnoticed by the company might actually be a blessing in disguise, because now customers can stop feeling bad about clothes they ordered in the past that just never fit them properly. ASOS took the image down shortly after the post on Twitter exploded. The company took to Twitter to apologize for the clips showing in the picture.

People just want to know how the clothes really fit

It turns out that people didn’t want ASOS to apologize for forgetting to edit out the clips, they were unhappy that they used them in the first place. Many criticized the company for deceiving shoppers about the fit of their clothing. One person tweeted: “Can you stop adding clips because it’s misleading when the product arrives and is completely different in real life? Show us how it really fits.” Most of us would probably agree with this – why can’t the clothes be designed to fit the way it should without it needing any sort of adjustments? Another Twitter user said what all of us are thinking – ordering clothes online that you’re pretty sure will fit, which then ends up looking absolutely horrible, isn’t good for anyone’s self-esteem.

Customers are also unhappy with the company’s new return policy

ASOS also recently instated a stricter return policy. Earlier this month, the company announced that it would no longer allow serial returners – referring to people who are ordering and then returning way more clothes than is acceptable. They added that some customers wear the clothes only to return them after, which, of course, is unacceptable. The policy does, however, state that customers can return clothes if it doesn’t fit properly or if they don’t find it to their liking.

Online shopping doesn’t need to be so hard

It’s sad to see that some online companies seem to deliberately deceive customers when it comes to the fit of their clothing. It’s great that you get to return the clothes when they don’t fit, but it would save a lot of money and frustration if companies just show the clothes as they really are.

We’re all just people who want to look nice and presentable in an outfit that fits the way as advertised. Yes, there are different body types out there and no piece of clothing looks exactly the same on everyone, but it would be nice to have a realistic depiction of how it actually fits from the get-go so you can make an informed decision before deciding to order it. Ordering clothes online always comes with some risks, but there’s no need for companies to showcase clothes fitting differently than they actually do. We just want to know how it really fits. That’s all.

Have you ever ordered clothes online that didn’t fit the way as advertised at all? Tell us in the comments.

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1 Comment

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    June 4, 2022 at 12:12 pm

    You are right, advertising is sometimes too sweet or promises too much. I read in the article how to order online and have a good experience, it was helpful

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