In recent years, the fight for animal rights has gained a lot of momentum and the fashion industry is taking note. Elle reported that brands like Calvin Klein, Stella McCartney, Vivienne Westwood, and Tommy Hilfiger have been eliminating fur from their collections for some time now and earlier this month, designer John Galliano met with PETA (People for the Ethical Treatment of Animals), resulting in Maison Margiela joining the list of fur-free fashion brands.
Animals getting killed for their fur will never be okay
With more than 100 million animals killed by the fur trade every year, it is great to see that change is starting to take place slowly but surely. No one can ever justify animals being killed for their fur just to make a fashion statement. It’s absurd, really. Kitty Block, who is The Humane Society’s CEO and President, explained why the fur trade is so cruel, saying that many of the animals are caught in leghold traps in the wild where they are left without food or water for days. Others are raised in cramped cages only to be killed by electrocution or gassing. Luckily, consumers all around the world are starting to say enough is enough and the leading fashion labels are heeding their calls for change.
Fashion labels are starting to support the fur-free initiative
Seeing more and more big names in fashion eliminating fur from their collections is amazing – they are the trendsetters for the rest of the world after all and one can only hope that smaller labels will follow in their footsteps soon, because honestly, wearing a squirrel as a jacket is so last season.
For real though, there are now more fashion brands than ever that are no longer using fur in their designs. If you’re an avid cruelty-free shopper, you’ll be happy to know that the list of names that are about to follow are all famous fashion brands that have joined the fur-free movement.
These are the fashion brands you can get behind – guilt-free
3.1 Phillip Lim
You’ll be happy to know that starting this fall, there will no longer be any furry pieces available from 3.1 Phillip Lim. Not only is the label doing away with fur, but it will also stop using exotic skins in its ready-to-wear and accessories collections.
Coach announced last year that they will be going entirely fur-free. Having a big brand like Coach swear off fur is a major leap for the fashion industry. Kitty Block from The Humane Society expressed her joy over the announcement, saying that a brand as iconic as Coach going fur-free just proves once again that fur is not fashionable. We agree 100 percent!
One of the latest fashion houses to go 100 percent fur-free is Diane Von Furstenberg. In early October last year, the fashion house announced its decision to partner with PETA to eliminate fur, mohair, exotic skins, and angora in all its collections from that point forward. Furstenberg, the DVF chairwoman, expressed her excitement over the development, saying that she is delighted that technology in the fashion industry has come to a point where it can create artificial fur that still makes one feel just as glamorous as the real deal. She added that the label’s decision to do away with fur forms part of a much larger project which aims to create a fashion industry that will be more sustainable.
Gucci also jumped on the fur-free wagon last October. Their spring/summer 2018 collection was already completely fur-free. Marco Bizzarri, Gucci president and CEO, said in a statement that one of the label’s core values is being socially responsible and that they will not cease striving to be kinder to the environment and animals. “With the help of HSUS and LAV, Gucci is excited to take this next step and hopes it will help inspire innovation and raise awareness, changing the luxury fashion industry for the better,” he added.
Michael Kors gave everyone a huge Christmas present last year when the brand revealed that it will be banning all use of fur and promised to be a completely fur-free brand by the end of 2018. The gift is much appreciated, thank you.
Bought by Michael Kors in July 2017, Jimmy Choo is automatically included in the fur-free pledge.
Donatella Versace pledged to go fur-free in 2017, promising that there won’t be a fluff of fur to be seen anywhere on their designs by the end of 2019. When Versace was asked why she made the decision back in 2017, her answer was simple: “Fur? I am out of that. I don’t want to kill animals to make fashion. It doesn’t feel right.” Yes girl, we can vouch for that.
In March last year, Dona Karan committed to promoting a cruelty-free brand and the policy is set to go into effect this year.
After creative director John Galliano met with PETA, the brand joined the growing number of fashion labels that are throwing fur out the nearest window.
Put your hands together for the one and only Calvin Klein, who has been way ahead of everyone else in the industry. The label has been completely fur-free since 1994. Excuse us while we go buy all their stuff.
McCartney is not far behind Calvin Klein – since the brand was born in 2001, it has never used fur or leather in any of its collections. McCartney for the win!
Fashion history tells us that 2007 has been the biggest year for fur-free fashion brands, with many making the switch that year. Tommy Hilfiger was one of the brands who ended the use of fur in 2007 after a conversation with PETA. After the meeting, Hilfiger announced that no further production of fur items will take place. The label mostly used it on the collars and cuffs of their pieces.
Giorgi Armani’s switch to the fur-free world was a big leap for the fashion industry since the label houses seven other labels. All of them stopped using fur in their designs, starting with their fall 2016 collections. The brand supported what Diane Von Furstenberg said in her statement, saying that technology provides them with valid alternatives which render the use of cruel practices useless and unnecessary. “Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals,” the label said. A major step it is indeed.
After many fashion brands were convinced to take the fur-free highway, Yoox Net-a-Porter finally gave in to what is now slowly becoming the latest trend in 2017. Their clothing brands Mr. Porter, The Outnet, and Net-a-Porter were set to become fur-free that same year.
When Ralph Lauren pledged to eliminate fur from all their collections in 2006, including merchandise and home offerings, they made sure that others would benefit from the initiative as well. After announcing that the brand would go fur-free, they also donated a total of 1,200 pieces of clothing that still sported fur to international relief initiatives. Fur-free and generous. This is a brand we can get behind.
Vivienne Westwood joined the fur-free club in 2007 after a talk with PETA. We have to give it to PETA, it seems they are quite persuasive.
PETA won over the brand (no surprise there) and they eliminated all fur from their collections, starting with their fall 2017 range. They even created a clutch in honor of the new fur-free policy.
After The Humane Society had a talk with the label, they decided to pledge not to use fur in their future designs, starting with their fall 2016 collection.
Change is happening slowly but surely
The Humane Society and PETA are clearly hard at work and it’s paying off. With so many famous fashion labels joining the fight against the use of fur, the world might just be a much better place for animals a few years from now. In the meantime, you can support the cause by refusing to buy any clothing that doesn’t use faux fur. Fashion brands can’t exist without their consumers so, in the end, the power is in our hands.