Most of us who have a regular yoga practice can agree that it is pretty much life-changing. It helps us deal with stress and gives us that daily dose of feel-good vibes that you can’t find anywhere else than on your mat. If you only discovered yoga much later in your life, you’re probably wishing that you could’ve started earlier on. That’s what Alo Yoga is here for -their number one priority is to get kids to start doing yoga at a young age. In turn, they’ll have a lifetime to reap all the benefits.
Unfamiliar With Alo Yoga?
Are you wondering what the heck Alo Yoga is? Well, they’re actually a yoga apparel brand that has decided to give back and they’re not stingy at all. Fashion Week Daily reports that the company launched its brand new (and very awesome) campaign on Tuesday.
The campaign goes by the name of Alo Gives, which is a non-profit foundation. This foundation’s sole purpose is to introduce people to yoga at a young age, so they’re focusing on who matters most – the youth. The foundation is making it its mission to bring no-cost yoga to as many children as possible – specifically 2 million school children across 100,000 classrooms in New York and California. That’s a lot of new yogis in the making! Scholastic has thrown its weight behind the campaign, helping Alo to connect with all the schools. We think they both deserve a round of applause. 👏🏽👏🏿👏🏻
Alo Gives is making yoga accessible to kids
To make yoga accessible to all the young yogis out there, Alo created a curriculum of short yoga classes that teachers can practice with children in the classroom. Parents can also do it at home with their kids. The classes make up a 12-week series – each week has an overarching theme which is divided into five classes, each with their own mini-theme. The classes consist of 3 yoga and 2 meditation lessons and are no longer than 6 minutes each. Some of the themes the classes focus on include titles like Be Brave, Be Strong, Be Focused, and Be Flexible. The best part about all of this? All the classes are entirely free!
Alo’s decision to create this platform for children comes from the belief that yoga and meditation will provide children with the necessary mental and physical skills to take on life. Yoga involves a series of movements and breathing exercises that can help children to learn how to quiet their minds and banish negative feelings and thoughts. It can also help them to learn how to find their inner calm in the midst of chaos, fear, and frustration. Most importantly, yoga will help them to focus on learning in a clear-headed way.
Alo’s marketing techniques are brilliant
In order to spread the word about the new campaign and get people all around the world to notice their amazing initiative, Alo started the hashtag #AloGives on Instagram. It’s pretty much gone viral since. Alo posted a series of images on its Instagram page, making up one single image of a child holding out their hand with a number written on it.
The caption of the post explained the new initiative, saying that since the kids of today experience even more anxiety and pressure than the previous generation, Alo believes that yoga and mindfulness will help them to deal with daily life and all the challenges it brings. They encouraged everyone to write down their age when they first started doing yoga on their hands and post it with the hashtag #AloGives to spread the word of the new campaign.
In their Instagram stories, Alo explained a bit more about the initiative. The video bids the question of how you would have benefitted if you started doing yoga at a younger age. It then suggests that perhaps by teaching yoga to the next generation at an earlier age, we might even be able to change the world. Hell yes, we can totally get behind that idea.
Yogis all over the world are sharing their stories
Thousands of yogis started to spread the word on Instagram with their pictures, with many sharing stories of how they started their yoga practice and how it has changed their lives.
One user wrote “I often wondered what my life would have looked like if I had found yoga earlier. Would my body not hold the scars it holds today from self-inflicted harm? Would my esophagus and GI system not be damaged from years of anorexia?”
View this post on Instagram
How old were you when you first found yoga? The first yoga class I wandered into was at the age of 17. I randomly followed a plethora of beautiful, thin women walking into a studio. I walked in completely lost, anorexic, full of anger and self-hate, with shallow hopes of achieving a more feminine look. I signed up for a trial week and vividly remember that moment in class where everything changed: I was in a seated forward fold (#paschimottanasana) when I suddenly felt a rush of emotions…I remember crying and not understanding why, but allowing the wave of emotions to run through as though it was deep soul cleaning. I walked out transformed and brought the practice home with me – a mental and physical connection that later transformed into a spiritual awakening. My first introduction to yoga was a humble one (I didn’t know what crow pose or headstand was), teaching me to simply connect with myself, to observe the thoughts in my mind. It wasn’t until age 26 that I started to engage with a more physical practice, learning just how much empowerment and fearlessness resided within myself. Finding out that the ‘impossible’ was in fact possible waiting to happen. :::: I often wondered what my life would have looked like if I had found yoga earlier. Would my body not hold the scars it holds today from self-inflicted harm? Would my esophagus and GI system not be damaged from years of anorexia? Would I not have wasted so many years separating myself from my family? All I know is Yoga changed my life, and I am grateful for having wandered into that first class lost just to be found. :::: To help bring yoga to the world is an opportunity I’ll gladly take anytime. Which is why I’m so excited to share this program by @aloyoga #alogives – a nonprofit foundation dedicated to bringing movement and mindfulness to kids of all ages. Giving children the skills to move and breathe helps them learn to quiet their minds, mute negativity, amplify the positive, focus on learning in a clear-headed way and find calm in the midst of challenge, fear or frustration. Help share yoga 👉 www.alogives.com 📸: by my mom 💕 (ps: optical illusion: there’s a second ledge beneath me)
Another user confessed that he used to be embarrassed about doing yoga and meditation to process childhood trauma because it didn’t fit the mold of “being a man”. It was only in his twenties that he became open to the benefits of the practice.
View this post on Instagram
I started yoga when I was 17. My dad actually recommended that I try it out with him to help with plantar fasciitis from running. Even though I started in my teens, I wasn’t open to the benefits of the practice on building emotional intelligence and healing until later in my 20’s. There was always a part of me that was almost embarrassed for doing yoga and meditation to process childhood traumas because I was supposed to be “a man” tough, unaffected, stoic, as men were expected to be in my generation. Yoga was about connecting to self and acceptance which at the time felt the opposite of being a “man,” which now, 17 years later, I understand is NOT the case. Which is why I’m so SO excited 🙌🙌🙌 to partner with @aloyoga in their #alogives non-profit bringing yoga & meditation to kids in free 5 minute videos building emotional intelligence in a fun way through the yoga practice…something I wish I felt was available and cool to do when I was a child! So I’m tagging @actionjacquelyn @evgeshayoga @alexasilvaggio @lauren.taus @shaylaquinn @theyoganinja to share a photo & your story of when you started yoga/meditation. And share with me your story too write a post and tag me in it I would love to hear how you started on this amazing journey that I’m in 💕💕💕 with! #startyoung #ourfuture #yoga
Another yogi said that yoga literally changed her life and made her the person she’s always wanted to be.
A yogi in his 40s is throwing his weight behind the campaign, saying that yoga changed him and his life in a thousand ways and he hopes every child will discover it early in their life.
View this post on Instagram
It came very late, but yoga changed me and my life in a thousand ways,… all for the better. I urge, pray and wish for every child to discover it way earlier in life!!! It has been a blessing and a privilege to have yoga in my life! #yoga #yogalife #yogaeverywhere #happiness #aloyogachallenge #alogives
One user shared a heart-wrenching story of how she found yoga when her daughter was on life support and how it changed her outlook on the situation.
View this post on Instagram
#alogives 16 years ago my daughter was on life support. I was young and alone. At the hospital a nurse who had been there through it all with me asked if I wanted to go and take a little break. She was always so positive and upbeat…. I remember saying to her in such a nasty way to get out of my face…. she didn’t give up. She asked if I wanted to go with her to a yoga class after her shift? I hadn’t had a shower I was simply gross but I went. I remember walking into the studio and thinking what the hell? These people are all so calm…. they don’t have a child dying. This is stupid I should be with jasmine. … all of these thoughts going through my head. At the time I was an athlete. A runner so I thought yoga was going to be a stretch. Little did I know my life would change. The teacher came in and she was subbing for someone, her voice was so powerful but very calm and soothing. The teachers name was chay…. I fell alseep in savasana…. when I got up I felt a shift…. I wasn’t worried or angry I was just light… before I felt heavy but I was light and hungry. I got back to the hospital and my daughter had been moved from NICU to the peds section… when they told me she was not longer in NICU I thought holy shit they pulled they took her off of support without me being here. I was so angry again. Someone took me by the hand and Walked me to room…. jasmine was lying there in a crib that had class around it…. tears rolling down my face I thought she was gone… I reached
Another yogi shared how she started doing yoga after cheerleading and found that it wasn’t actually as easy as it looked saying, “Yoga stripped my ego away and showed me what it means to be truly strong.”
Yoga is totally worth a try
If you’re an avid yogi who is in your twenties, your forties or even your eighties, we bet you wish that you could’ve started yoga at a younger age. Kids of today are lucky indeed. Do remember that no matter what your age, you can jump in and do Alo’s program too – nothing and no one is stopping you and you’ll reap the same benefits as the kids. Seeing so many inspiring stories of how yoga changed thousands of lives on Instagram is amazing indeed. It’s proof that yoga is life changing. It can change the way you look at life and at yourself. It can inspire self-love like nothing else can. In the end, isn’t that what we’re all striving for?