Summer is officially here and we all know what that means – the number of excuses to eat ice cream automatically doubles. There’s nothing like sitting in front of the TV with a tub of Ben & Jerry’s after a long, hot day. Know what’s even better than that? Eating CBD-infused Ben & Jerry’s ice cream.
The FDA still hasn’t given CBD the green light
According to The Guardian, the company announced its plans to add CBD to its ice cream as soon as the US Food and Drug Administration (FDA) gives the green light. A hearing on the matter had been arranged for May 31, but according to Market Watch, the FDA didn’t budge, and is still considering CBD as a drug – this means it cannot be added to any food or beverages. The news isn’t all bad though, because the FDA also said that they recognize the strong public interest in CBD as a wellness aid, and therefore they will try to “provide pathways to regulatory approval.”
People want CBD in their food
Legalizing the use of CBD in food and beverages would mean a lot of extra business for a lot of companies. According to the National Restaurant Association, three in four chefs named CBD as 2019’s hottest trend in food – and it doesn’t look like that’s about to change anytime soon.
Everyone loves Ben & Jerry’s new idea
When Ben & Jerry’s announced their plan on Instagram, people were, of course, very excited. Ice cream that literally makes you chill is exactly what all of humanity needs right now.
Metro reports that the comments that followed on the post were overwhelmingly positive. One person commented: “Thank. You. For normalizing. Hemp and cannabis. The work you guys do is SO much more than just ice cream.”
Another CBD lover said that Ben & Jerry’s planning on adding CBD to their products is the very reason they are the best ice cream company. They may very well be – they submitted a comment to the FDA to support the legalization of CBD in the hearing that took place on May 31. Hopefully, they will take it into account in future hearings.
Ben & Jerry’s wants you to have your CBD fix
Ben & Jerry’s is really hoping that CBD-infused ice cream will be something the company can sell in the near future. The CEO, Matthew McCarthy said that they are doing all of this for their fans.
“We’ve listened and brought them everything from Non-Dairy indulgences to on-the-go portions with our Pint Slices. We aspire to love our fans more than they love us and we want to give them what they’re looking for in a Ben & Jerry’s way.”
They’ll even be using sustainably-sourced CBD
The company already has some plans for when CBD gets legalized – it wants to use sustainably-sourced CBD from Vermont. Trying to please its fans and the environment? We call that a win, and definitely a good reason to go and get that tub of CBD Ben & Jerry’s as soon as it’s legal.