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Bad Yogi Responds to the New Equinox Ads

These caused quite the stir at Bad Yogi HQ but not for the reasons you’d think…

No, we weren’t offended. No, we weren’t outraged. And no, we weren’t angry with Equinox. We were mostly just…

… confused. Like, what is going on these pictures?! I mean, we get that generally, it’s saying to commit to something, but we still had a pretty good time going back and forth about our own, and I’m sure, very accurate, interpretations 😉

1) Okay, so to all my breastfeeding women out there: HIGH FIVE! It’s ridiculous that it’s even “controversial” to feed your child when you need to. If this was an ad for making breastfeeding in public more accepted, I’d be all about it. But we’re mainly just like, what? How does this relate to a gym or fitness? Kind of a cheap shot to get a response!


2) “In this one they’re building a hut … isn’t it obvious? They just can’t decide whether they want to make it a duplex or a single family.” – The Frenchman
“Yeah, don’t get it. This looks like a scene from The Following sans red capes.” – Chelsea
“I mean, I’ve never been daring enough to go platinum blond, because I KNOW it’s a commitment. Bravo to them for undertaking the bleaching process.” – Alyssa

3) “Those naked hairless cats are freaking me out. And whose kitchen is that filthy?!” – Erin
“Yeah like if you’re going to have a few cats, commit to being the cat lady and have a dozen.” – Chelsea

4) “Commit to a California king-sized bed if you’re going to have that many people sleeping in it.” – Chelsea
“The guy in the middle is totally checked out, and the girl on his left is trying to make it work. Poor girl. Look where his hand is resting, sweetie. Your attention is much better directed elsewhere, because if any commitment is happening in this shot, it’s not between these two.” – Alyssa
“The germaphobe in me is mainly worried about the shoes on the bed… that’s the first place my eyes went! SHOES ON THE BED, PEOPLE! DO YOU KNOW WHERE THEY’VE BEEN?!” – Erin

5) “I’ve seen this guy on Tinder before and he’s not committing to anyone.” – Chelsea
“Commit to the ’80s aesthetic, right? That’s what’s going on with the wood panelling and tube TV? So retro.” – Alyssa

6) “Nothing wrong here. I do this all the time… I’m doing this right now.” – The Frenchman
“He can’t even commit to his cocktail. Or pants. And I dunno, if you were really committed to your money, would you let it be strewn about so haphazardly? I think not.” – Alyssa
Screen Shot 2016-01-09 at 9.00.24 PM

7) Okay, this is the only one we got (sort of). GIRL POWER!

Over to you: what do you think?! Can you interpret any of these? We’re kind of a lost cause, as you can tell 😉

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    January 10, 2016 at 5:19 pm

    OMG. I hadn’t seen this until reading your post this morning. I don’t get them? Well, I mean, like you, I get the idea, but really?!? They’re definitely grabbing people’s attention – props to their creative dept for that. Fancy box gyms aren’t for everyone, including me! 😉 Thanks for a Sunday laugh!

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      Erin Motz

      January 10, 2016 at 9:31 pm

      well hey, i guess that’s why bad yogi exists, right?! 😉 xo

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    January 10, 2016 at 8:04 pm

    ….. I…. just…. what??

    1. Avatar

      Erin Motz

      January 10, 2016 at 9:31 pm

      HAHA! our sentiments exaaaactly!

  3. Avatar

    Amanda S.

    January 11, 2016 at 4:52 am

    In the first one I can’t help but think…’Why are her nipples blue? and why did the airbrush artist do such a lazy job with them?

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    January 11, 2016 at 1:04 pm

    ok, the thing i’m offended by the most here are the exaggerated colours and retouches. such a cheap trick! seems like the photo editor really comitted to his Photoshop.

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    January 12, 2016 at 2:41 pm

    i don’t even know what equinox is…so i guess these ads aren’t really doing their job…i have no idea what the product is or what they are selling. other than the fact that all of them need to eat something, i have no clue what is going on. this is do know: i commit to calories.

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      February 5, 2016 at 11:48 am

      It’s a pricey gym on the east coast, although, I’m pretty sure they’re nationwide.

  6. Amy


    January 21, 2016 at 7:42 pm

    as someone who works in marketing and design, i can say that the only actual point to these was to get attention and create drama. literally that’s it. they committed to not having a point to any of this. #marketingploy #commitmentissues

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      Erin Motz

      January 21, 2016 at 9:44 pm

      100% true!

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    February 5, 2016 at 11:47 am

    None of these make sense except the last one. Also, the platinums, so unappealing. I do NOT find it attractive when I can count your ribs – even if you do have that beloved V. I’m not sure what Equinox is going for with these but it just doesn’t work.

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